We create trousers and we were born in Turin. Our craft has three generations of history behind it, our city and its creative impulse are at the heart of all our inventions.
This is why we chose the name we did: two words that link a craft and a special place, a trademark that links our roots with the urge to create, drawing new horizons. This spirit has profoundly transformed us over the years, enabling us to pass the boundaries of convention and bring about an authentic revolution in the trouser world, day after day: a classic item no one can do without, which becomes an icon of style, character and personality. A cult item.
Today we can be found in Italy’s best stores and in more than 400 stores in 39 nations around the world.
On 7 March 2013 we sold our one millionth item.